Have you ever noticed how much time is spent attempting to find the one ideal solution for everyone; the one message; the one slogan? This would be great if only people were as similar as we delude ourselves to think. If there is one thing that I would love our clients to take away from working with us it’s that people are not robots.

A man walks into a barber shop and says, “Can you cut my hair like David Beckham?”
The barber says yes, and then goes on to deliver an appalling haircut - half way between a short-back-and-sides and a mullet.
The man says, “David Beckham’s hair looks nothing like this!”
To which the barber replies, “It would do if he came here.”