By now, the effect of a complicated sequence of millions of individual events on an international scale (neatly labeled ‘the credit crunch’ to fuel the delusion that it is the result of just one thing) is beginning to reach most of us in some way or another…

I have been an entrepreneur for many years and traded through downturn and recession – but this feels different.

My friend Paul Simpson (a fascinating character who features heavily in my next book) says, “A crisis does not exist in the events themselves, a crisis is created by the reaction to the events…
My experience (for what it’s worth – and take it with ‘a pinch of salt’ because the past tells us little about the future) is that – in adverse market conditions little can be gained from ‘playing it safe’. Do what other people are NOT doing.

If you are feeling the pinch financially you will need to be creative in finding a way to do it on a limited budget (anyone can throw money around and buy creativity – having worked in the creative industry for a decade, I would suggest that true creativity is generating ideas that have value within the commercial parameters of time or money).

Need some inspiration? Give us a call - we can coach you into your most creative mindset and challenge the boundaries of your thinking…